The Human Layer
A modular infrastructure layer that transforms identity, intention, and engagement into measurable outcomes for people, communities, brands, and ecosystems.
Always lowercase bonuz.
The brand name is always written as “bonuz” in lowercase. Never use full caps (BONUZ) or first-letter caps (Bonuz) in normal copy. The only exception is the formal legal entity name inside contracts and legal notices.
Correct
bonuz
Incorrect
BONUZ · Bonuz · BonuZ
The bonuz wordmark is the primary identifier.
Use it confidently and leave it room to breathe. The white wordmark is primary. The charcoal wordmark is for light-background documents such as printed partner materials. The wordmark on a neon background is reserved for rare, high-energy moments.
Clear space & minimum size
Never place type, edges or graphics inside the protected area. The x-unit equals half the cap-height of the wordmark. Keep at least 1x on all four sides.
- On screen
96 px wide - In print
25 mm wide
A dark cosmic stage with two neon accents. Nothing else.
Backgrounds are true black or charcoal. Neon Orange carries actions, metrics and growth. Neon Pink carries social, community and connections. Text tones step down from white to dim gray for clear hierarchy.
Backgrounds
True Black
#000000 · R0 G0 B0
Primary stage. Every screen starts here.
Charcoal
#0A0A0F · R10 G10 B15
Layered surfaces, panels, cards.
Neon accents
Neon Orange
#FFA34E · R255 G163 B78
Actions, key metrics, growth
Neon Pink
#CE09FF · R206 G9 B255
Social, community, connections
Text tones
Text White
#FFFFFF
Headlines
Light Gray
#DADADA
Subtitles
Soft Gray
#BFC0C2
Body copy
Dim Gray
#9A9A9A
Footnotes
A deep, quiet cosmos with moments of neon clarity. Futuristic, warm, never shouty.
Backgrounds
Deep black to charcoal. Add a faint starfield or soft cosmic swirl to suggest depth.
Accents
Neon orange and neon pink as glowing lines, highlights, halos and buttons.
Icons
Minimal, geometric outlines with a slight holographic glow.
Charts
Neon lines, translucent fills, ultra-faint grid lines. Never heavy chartjunk.
Imagery
Abstract, data-and-connection themes. Diverse users, from kids to grandmothers, interacting with glowing bonuz elements.
Motion
Micro-animations only: soft pulse, glow, slow orbit. Never rapid or distracting.
Tone of voice
Warm
Like a friend that actually gets it.
Confident
We know what we're building, and we say so.
Playful
Gamified, cosmic, a little mischievous. Never cringe.
Plain
Short sentences. Real words. No startup jargon.
Say it like this
“Your community, rewarded. Every single day.”
Short, concrete, a promise you can picture. A bonuz sentence never runs out of breath.
Avoid
“Leveraging blockchain-enabled engagement primitives for Web3-native loyalty orchestration.”
Two typefaces across all products and platforms.
Manrope for headings and display. Urbanist for body and UI. Four weights of each. Never combine orange and pink on the same line of text.
The Human Layer
Infrastructure for human outcomes
Type Scale
Display Heading
Section Heading
Subsection Heading
Body text for paragraphs and descriptions.
Captions, labels, and helper text.
Keep it tight and it always looks like bonuz.
- Use the official SVG or high-resolution PNG wordmark
- Place the wordmark on black, charcoal or the brand neons
- Leave at least 1x of clear space on every side
- Keep bonuz lowercase everywhere, even at the start of a sentence
- Highlight important words in Neon Orange
- Don't recolour, outline, or add drop shadows to the wordmark
- Don't stretch, skew, rotate or condense the letters
- Don't re-type the wordmark in a different font
- Don't write BONUZ, Bonuz or BonuZ (lowercase only)
- Don't combine orange and pink on the same line of text
Grab the brand in one click.
The wordmark SVG for design work, a markdown file for docs and hand-offs, and an AI-ready brand kit your agent can paste straight into a prompt.
Wordmark · SVG
The official bonuz wordmark in scalable vector format. White for dark backgrounds, charcoal for light ones.
Brand kit · Markdown
Everything on this page in a single `.md` file. Drop it into Notion, GitHub or a partner deck and the guidelines stay intact.
AI-ready kit
Copy the full brand kit as plain markdown to your clipboard. Paste it into an AI assistant and it will write, design and review on-brand from the first reply.